A few years ago, the cinema held an appeal because customers used to have an experience that wasn’t available elsewhere — on a large screen with quality sound and a movie that wasn’t available on the internet. With screens available everywhere, the cinema is an option. And to become a more attractive option, cinemas must […]
How Cinemas Can Address 21st Century Challenges
The twenty-first century has an abundance of choices and opportunities with increasing access to content. With this plethora of choices, how consumers choose to spend their leisure time depends on a lot of things including convenience and the quality of experience. In this century, cinemas are hardly the prime source of entertainment for consumers and […]