Intelligent Entertainment Suite for Cinemas, Retail, and Entertainment Venues Ushers in New Era of Consumer Experience and Operational Efficiencies
Now more than ever, customer preferences and purchasing behavior are transforming the way businesses operate, sell, and communicate with consumers. An increasingly digital world necessitates forward-thinking businesses to adopt an omnichannel approach to managing both their consumer-facing and back-office operations, to optimize their internal processes and deliver engaging customer experiences that build brand loyalty. This shift towards a more agile business approach to managing consumer operations, head office functions, personalized marketing, and loyalty programs is perhaps most apparent within the entertainment and retail industries. Movie theaters, for example, have begun leveraging new business capabilities, such as contactless online ticketing, socially distanced seat selection, and self-service kiosks, to engage with patrons through a modern, seamless, omnichannel consumer experience. As businesses pivot to complimentary online channels, the need for integrated software and support systems is driving next-generation technology solutions. This is where Savantis’s Intelligent Entertainment Suite (IES) fits in. IES is the world’s first cloud-based, omnichannel SAP® Solution for cinemas, entertainment venues, restaurants, and retailers.
DEVELOPED FOR CINEMAS BY A CINEMA
It was in 2015 that an upscale movie theatre chain based in Los Angeles, CA was preparing a national expansion plan when they identified an opportunity to upgrade their IT infrastructure. The cinema chain needed a fully integrated, robust platform which could handle the complexities of cinema operations while being flexible to evolving requirements, allowing them to better meet the changing expectations of consumers. More importantly, it should deliver modern capabilities at a lower total cost of ownership.
The cinema chain decided to partner with Savantis to co-develop a new solution that, at the time, did not exist in the industry. Combining insights and expertise, Savantis built Intelligent Entertainment Suite (IES). The cinema chain now offers a modern, digital consumer experience for its moviegoers, from ticketing to concession sales and personalized marketing. Furthermore, IES allows them to build their brand more effectively through lasting relationships with patrons, while enabling them to scale operations quickly and efficiently to support their goals for long-term growth.
THE FUTURE OF CONSUMER INDUSTRIES
The future of entertainment, retail, and hospitality businesses is facing a unique challenge and unprecedented opportunity for digital transformation. IES is the only solution built on the market-leading business software platform SAP® Commerce Cloud and Marketing Cloud, that empowers business owners and team leaders through operational efficiencies, and enables companies to modernize and future-proof their business with over 25 embedded accelerators built by Savantis. IES is highly scalable, can be integrated into existing software systems for seamless end-to-end functionality, and has a lower total cost of ownership.
ELIMINATE SILOS AND GAIN INSIGHTS
Gain real-time visibility into Sales, Cash Office, Occupancy, and Reporting functions that provide valuable insights into key business operations on the go. Eliminate many manual and time-consuming processes to enable less resource requirements with fewer data errors and reconciliations needed. With this omnichannel IES platform, cinemas, retailers, restaurants, and other entertainment businesses can create seamless and fully integrated cross-channel experiences, from POS to Brand Website to Consumer Apps, and more.
RAPID IMPLEMENTATION AND COST SAVINGS
Businesses looking to create compelling, omnichannel, contactless customer journeys that allow for a personalized experience will benefit from IES’s incredible scalability and integration capabilities with existing systems or third-party software. The platform can be easily scaled up or down for rapid expansion or seasonal shifts in demand, and requires considerably less maintenance compared to on-premise server-based systems. IES’s inventory of 25+ cloud-based accelerators enable rapid implementation, leading to overall project cost and time savings. An intuitive user interface and advanced functionality features deliver a superior consumer-grade experience to employees, and also reduces training time from weeks to just a few hours. With streamlined operations and real-time alerts with increased transparency that help reduce operational inefficiencies, managers can eliminate redundant tasks and reconcile the day within minutes.
IES delivers the ultimate flexible solution of configurable, intelligent modules to optimize your entertainment or retail business and help you deliver to your customers exactly what they’re looking for, across all channels, so that they choose you every time.
To learn more, visit savantis.com/intelligent-entertainment-suite.
Intelligent Entertainment Suite is now available on the SAP® App Center.
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