SAP CX Consumer Products - Savantis Solutions

SAP Customer Experience (CX) Commerce, Marketing and CRM Solutions

At TruIT our mission is nothing less than helping our clients transform their organizations through exceptional customer experiences—delivering the business outcomes that produce consumer loyalty and top-line growth. Our transformative solutions cross omnichannel commerce, sales, and service to integrate seamlessly with back-office operations and fulfillment to deliver the promise of the intelligent enterprise.

Omnichannel SAP® Commerce, Marketing, CRM & ERP Solutions For Alcoholic Beverage Suppliers, Distributors And Retailers

Working with alcoholic beverage suppliers, distributors and retailers alike, read about how TruIT and SAP re-invented the Alcoholic Beverage front- and back-office, resulting in ground-breaking, disruptive solutions that produced incomparable business outcomes.

Intelligent Alcoholic Beverage Solution Highlights

Market, Licensee & Buyer Details

Market:

Full State Market on-/off-premise solution

Licensee(s):

Full State Licensee list including on-/off-premise buyers

Licensee, Ship-To Structures:

Business rules govern who is allowed to buy for each ship-to with multi-ship-to capability, e.g., Total Wines & Spirits.

Key Licensee Attributes:

State license type drives dynamic profiling and segmentation selection, e.g., category (spirits, wine, malt), channel (on-/off-premise), special attributes (club, patio), geospatial (premium, standard, value).

Buyers:

Buyers assigned to Licensees, including advanced B2B supporting centralized purchasing across multiple ship-tos.

CX Commerce & Marketing Details

Commerce Components:

Fully functioning B2B solution

Product Catalog & Products Structure:

One single product catalog that is filtered and presented to buyers based on market, license type, category and SKU.

Product Attributes:

Numerous Alcohol Beverage Industry-specific product attributes maintained by category.

Marketing Components:

Dynamic Customer Profiling & Segmentation, Marketing Planning & Performance, Marketing Campaign Journey Orchestration, Commerce Marketing.

Dynamic Profiling & Segmentation:

Intelligent Marketing Segmentation based on customer and product attributes including interactions generated from Commerce + ERP Platforms

Email & Commerce Campaign Orchestration:

Intelligent Marketing based on Alcohol Beverage Industry use cases for both email campaigns and promotions mirrored in the Commerce Platform.

360° Embedded & Enterprise Analytics

Predictive Planning:

Drive annual, proactive planning based on new predictive Supplier, Market, Channel, Category, Segment, Product and Customer forecasting process. Optimize supplier-distributor collaboration to produce highly accurate sales plans that filter down to market and channel managers that can maximize advertising spend on the right brands and products at the right time.

360° Customer Analytics:

Build and curate a true 360° view of the customer that utilizes new machine learning models to recognize seasonal buying patterns, shifts in market demographics, changing tastes in categories and brands. Leverage these new insights to optimize inventory carry costs that reduce cost of capital.

Consumer Demand Insights:

Using disparate data sources like retail PoS data, industry and supplier demand, demographics, and weather, predict buying patterns, category growth and brand expansion. Push insights through web commerce channels to educate retailers to grow brand share and increase points of distribution for new SKUs while accelerating depletions and sales through the register.

Our holistic services and support approach integrates all SAP CX and S/4HANA cloud solutions to enable cross value chain insights based on new machine-learning predictive and augmented analytics. Our expertise in digital transformation and its components: strategy, data, processes, project execution, and technology across commerce, marketing, sales, service, customer data and experience management areas delivers true digital business re-invention. We are committed to helping our customers reduce time to value, transform their front office, and derive the maximum value from SAP CX solutions.

Explore how TruIT has been transforming industry leaders with innovative, design-thinking solutions using the SAP CX Suite for over twenty years

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TruIT USA is a full-service SAP global systems integrator focused on one common goal—success! If you have had your fill with the larger tier one integrators but still need a holistic global services provider, TruIT USA is your answer. We have the depth and breadth of SAP experience to deliver and support global enterprise solutions. Our delivery leadership has the tier one experience at an affordable price point unmatched in the SAP ecosystem. Come experience the difference.